The challenge

RMEOC is a nonprofit dedicated to advancing employee ownership across the Rocky Mountain region through business conversions, education, and cooperative development. Their previous website was not reaching the business owners and entrepreneurs who could benefit most from their services. They needed a modern digital presence that clearly communicated their programs and drove inquiries from business owners exploring succession planning and employee ownership transitions.

What we did

• Designed and built a clean, modern website focused on clarity and accessibility, making it easy for business owners to understand the path to employee ownership
• Developed an SEO strategy targeting high-intent searches like "employee ownership Colorado," "business transition services," and "succession planning Colorado"
• Created a content marketing program with educational resources about ESOPs, worker cooperatives, and business succession planning
• Built out their social media presence across LinkedIn, Facebook, YouTube, and TikTok to expand community reach

The results

• Significant increase in organic traffic for employee ownership and succession planning search terms across Colorado
• Consistent growth in qualified inquiries from business owners exploring ownership transitions
• Expanded digital reach through an active multi-platform social media presence
• Website now serves as RMEOC's primary tool for education and outreach across the Rocky Mountain region