You approve. Everything else is automated.
A step-by-step look at how your website content becomes platform-specific social media posts across nine channels — without you writing a single caption.
The pipeline
Six steps from your website to nine platforms
Detect
Daily website crawl at 6 AM
Every morning, our crawler fetches your sitemap and compares content hashes against stored snapshots. When a new page, blog post, or significant content update is detected, it automatically triggers the next step. No manual input needed — the platform watches your site for you.
First run for a new client seeds the snapshot database without creating tasks. After that, only genuine content changes trigger new posts.
Generate
AI reads the full page, not just the title
The AI reads your actual source page — extracting specific numbers, stats, data points, stories, and takeaways. It then generates a complete social media post package: visual text hierarchy (header, subheader, description), two captions (long for Instagram/LinkedIn, short for Twitter/Bluesky), YouTube title and tags, Pinterest title, hashtags, and a detailed Canva design brief.
Post format (single image, carousel up to 4 slides, or video) is chosen based on what fits the content best — not a random rotation.
Design
A designer creates the visual from the AI brief
The system creates an Asana task with all content ready — captions, design brief, format specs — and assigns it to a team member with a due date. A designer creates the visual in Canva following the AI-generated brief exactly, then links the completed design on the task.
Workload is distributed automatically. Each team member has a daily capacity, and high-priority tasks (like client requests) bump lower-priority ones with automatic rescheduling.
Approve
Nothing goes live without your sign-off
The completed post moves to "Waiting for Approval" automatically. You get a notification to review the captions, design, and platform assignments. Approve it, request changes, or let your account manager handle it. The system waits until a post is explicitly approved before scheduling.
Your AI assistant Titan handles status updates, answers questions about your posts, and confirms task routing — so you always know where things stand.
Schedule
Hourly runs, platform-specific formatting
Every hour, the scheduler picks up approved posts. It exports the Canva design in the correct format for each platform — PNG for Instagram, JPG for TikTok (which rejects PNG for images), PDF for LinkedIn carousels, MP4 for video. Then it creates separate API calls per platform group, each with the right caption length and formatting.
Instagram carousels auto-create from multiple images. LinkedIn carousels use publishImagesAsPDF for swipeable slides. YouTube Shorts get custom titles, tags, and category. TikTok image posts get configurable auto-music. Every API response is verified before marking success.
Recycle
Your best content keeps working indefinitely
Approved posts enter an evergreen autolist. Every week, the system shuffles all posts randomly and reschedules the entire batch across the coming weeks. Your content rotates continuously — a client's best posts keep generating engagement without any manual intervention.
On top of evergreen rotation, seasonal content runs within date windows (ski season Nov-Apr, patio season May-Sep), and holiday posts are generated and scheduled for the entire year on January 2nd.
Platform-specific formatting
Not the same post copied nine times
Each platform gets the right format, caption length, and media type. One piece of content creates up to three separate API calls — each optimized for its destination.
Post A — Long caption
500-1,000+ characters
Instagram, Facebook, LinkedIn, Google Business Profile
For video posts, also includes TikTok and YouTube
Post B — Short caption
Under 280 characters
Twitter/X, Bluesky
For single images, also includes Pinterest with pin title and board assignment
Post C — TikTok images
Long caption with auto-music
TikTok only
Separate post in JPG format — TikTok rejects PNG for images
Posts, carousels (auto-created), and Reels with feed visibility enabled.
Posts and Reels. Video reels include a separate title field.
Carousels rendered as swipeable PDF. Link preview disabled for media posts.
TikTok
Separate image posts in JPG (TikTok rejects PNG). Auto-music per brand.
YouTube Shorts
Custom title, tags, category, and privacy. Up to 5,000-char descriptions.
Twitter / X
Purpose-written short caption under 280 characters. Images and video.
Bluesky
Short caption with full media support. Same style as Twitter/X.
Pin title, board assignment, and link-back URL to your source page.
Google Business
Publication posts. Keeps your listing active for local search.
Beyond daily posts
Holidays, seasons, events, and video — all automated
Holiday Automation
On January 2nd every year, the platform generates and schedules holiday-themed content for every holiday on your list. Fixed dates like July 4th and calculated dates like "Third Monday in January" — all handled.
Posts go live at 10 AM on the exact holiday — never a day early or late. Supports US, Canadian, and European holidays.
Seasonal Campaigns
Each brand has a CSV of posts tied to season windows — "Ski Season" runs November 15 to April 15, "Patio Season" from May to September. The system only schedules posts when their season is active.
Supports cross-year seasons. Posts loop continuously within their window — when all posts have run once, they repeat until the season ends.
Event Promotion
Recurring events get a countdown posting schedule — posts go out at 14 days, 7 days, 1 day before, and day-of. Events automatically roll to the next occurrence after the date passes.
One-time events are scheduled once and done. Recurring events like monthly meetups or annual conferences run indefinitely.
Video Pipeline
Send a 5-minute clip or a 90-minute webinar. The platform transcribes it, extracts the best 30-90 second segments, smart-crops to vertical using face detection, burns in word-by-word captions, adds a title overlay and background music.
A 55-minute webinar typically produces 4-8 clips — each posted to Instagram Reels, Facebook, TikTok, YouTube Shorts, Twitter/X, Bluesky, and LinkedIn.
What your week looks like
You don't write captions, design graphics, figure out posting times, or remember which platforms need what format.
You publish content on your website — or it already exists
You get a notification: new social media post ready for review
You look at the post — captions, visual design, everything is done
You click Approve (or request changes)
Posts go live across all your platforms automatically
Your best content comes back around on rotation
Holidays and seasonal campaigns run themselves
Long-form videos get turned into short clips automatically
Ready to automate your social media?
Book a free consultation and see how the platform turns your website content into nine-platform social media posts — without you lifting a finger.