Customer story
Colorado Drivers Cooperative — Managed Digital Support
Fieldgates supports the cooperative’s website and public channels so its team can focus on drivers, riders, and a different model of local transportation.
The challenge
Colorado Drivers Cooperative offers a driver-owned approach to rideshare. Its public experience has to speak to riders who need a dependable way to get around and drivers evaluating a different relationship with the platform they work through.
The organization needed a professional digital presence that could support both audiences, explain the cooperative distinction without slowing the visitor down, and stay active while the internal team handled the operational work of growing a transportation network.
The work
Fieldgates created distinct paths for driving and riding, developed supporting brand and campaign language, and continues to manage website and social activity for the cooperative.
This is a managed-support engagement. It describes the direct digital work Fieldgates performs with the organization; it does not claim that Colorado Drivers Cooperative uses every feature in the Fieldgates software platform.
The outcome
The cooperative has a clearer public story and a digital experience built around the real decisions its audiences need to make. The ongoing support keeps communication moving while its team concentrates on members, riders, and service operations.
The work
What Fieldgates helped move forward.
- Built a website with clear paths for prospective drivers and riders
- Developed messaging around the cooperative model and its local value
- Provides ongoing website and social media management
- Supports consistent communication while the internal team focuses on operations and the member community
Qualitative outcomes
Progress, in the customer’s own context.
- A more credible digital presence for a community-owned alternative
- Clearer journeys for people who want to drive or ride
- More consistent communication across active public channels
- Less day-to-day digital coordination for the cooperative’s operating team
“As a driver-owned cooperative competing against Uber and Lyft, we needed our digital presence to punch above our weight. Fieldgates manages our website and runs our social media across eight platforms — they handle everything so our team can stay focused on building a better rideshare model for Colorado.”
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